A fair, low-cost approach to managing growing visitor demand.
Published 11 May 2026
As visitor numbers continue to grow across our district — particularly in high-demand coastal areas such as Normanville, Carrickalinga, and Second Valley — it is increasingly important to ensure that parking remains accessible, fair, and sustainable for everyone.
There is an opportunity to explore a more balanced approach to managing peak-period parking demand, while also creating a funding stream to support the infrastructure that both residents and visitors rely on.
One option worth considering is the introduction of a digitally managed paid parking system in high-traffic locations. This could operate via a simple QR code and website-based payment system, removing the need for expensive parking meters and allowing for a low-cost trial.
Key benefit: No expensive hardware required — just QR codes and a simple payment website.
A key principle of this approach would be that local residents are not disadvantaged. Residents could be provided with a digital permit or access code, ensuring they can continue to use local parking areas without additional cost.
Local businesses could also benefit through the ability to offer validated or discounted parking to their customers. This encourages visitors to spend locally while helping ensure that parking turnover supports commercial activity.
Businesses could provide discount codes to customers, encouraging local spending while managing parking turnover.
High visitor volumes place real pressure on local infrastructure, particularly during peak seasons. A targeted parking approach would help to:
Improve availability in key areas
Encourage efficient space use
Reduce congestion during busy periods
Any revenue generated could be reinvested directly into the local area, supporting:
Importantly, this type of initiative could begin as a pilot program during peak tourism periods, allowing Council and the community to assess its effectiveness before making any long-term decisions.
This is not about introducing fees for the sake of it — it's about finding a fair and sustainable way to manage growing demand, protect local amenity, and ensure our coastal towns remain enjoyable for both residents and visitors into the future.
I'd love to hear what you think — whether you're a resident, a local business owner, or a regular visitor to our coast. Send me a message.
Contact Shane →